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Strategic Planning for the Growing Business

By Safranski, Scott R.

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Book Id: WPLBN0000696981
Format Type: PDF eBook
File Size: 221,984 KB.
Reproduction Date: 2006
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Title: Strategic Planning for the Growing Business  
Author: Safranski, Scott R.
Language: English
Subject: Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collections: Small Business Administration Collection
Publication Date:
Publisher: Small Business Administration


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Safranski, S. R. (n.d.). Strategic Planning for the Growing Business. Retrieved from

Government Reference Publication

Introduction : to many people, strategic planning is something meant only for big businesses, but it is equally applicable to small businesses. Strategic planning is matching the strengths of your business to available opportunities. To do this effectively, you need to collect, screen and analyze information about the business environment. You also need to have a clear understanding of your business -- its strengths and weaknesses -- and develop a clear mission, goals and objectives. Acquiring this understanding often involves more work than expected. You must realistically assess the business you are convinced you know well. Familiarity can breed contempt for thorough analysis; you cannot properly evaluate your firm's strengths or shortcomings.

Table of Contents
TABLE OF CONTENTS INTRODUCTION THE BUSINESS ENVIRONMENT PROACTIVE VERSUS REACTIVE MANAGEMENT THE NEED OF A STRATEGIC PLAN DEVELOPING A STRATEGIC PLAN Mission Statement Your Firm's Philosophy Your Firm's Goals Objectives to Achieve Goals Environmental and Industry Analysis Information Needs Internal Business Analysis Finalizing a Plan THE BUSINESS PLAN


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